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Strategic Marketing Analytics

Course number : GSB S516   
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Analysis of customer information, using a broad range of tools and techniques including predictive, statistical, and optimization models. Integration of data into reporting platforms. Application of findings to marketing decision-making. 4 lectures. Prerequisite: GSB 512 or GSE 518 or IME 503.

Class Details

20 Sessions
Weekly - Tue, Thu

Cal Poly Business Bldg. 3

Brennan Davis 



Please read: 
1) Create a profile at
2) Contact Extended Education at (805) 756-2053 to submit a class enrollment request. Office hours are M-F, 8 a.m. – 5 p.m.
3) Once enrollment is fully processed, a confirmation email will be sent from that will include payment instructions.
4) Pay your fees through your Cal Poly portal. Charges are due within 3 days from when they are posted.

Cal Poly may require a parking permit. See the link for more information:



Schedule Information

Date(s) Class Days Times Location Instructor(s) Instructional Method
1/8/2019 - 3/14/2019 Weekly - Tue, Thu 12:10 PM - 2:00 PM San Luis Obispo, Cal Poly Business Bldg. 3  Map, Room: 300A Brennan Davis  Lecture