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Business Model Innovation

Course number : DEV10 E861   
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Course Content:
The course gives participants the opportunity to learn entrepreneurship in a hands-on, team based and fun format. The students will work in teams on a project where they will exercise the entrepreneurial process.
  • Opportunity identification 
  • Creativity & the innovation process 
  • Business Model Development 
  • Customer development
  • Prototyping
  • Market testing
  • Validation
Students will work through the process of building a business model for a product or service that could be brought to market. The main theme of the course is a focus on growth ventures, or those that become scalable businesses. While many of the same skills can be applied to entrepreneurial small businesses, this course will allow students to exercise the analysis and executional skills required of entrepreneurs in scalable technology ventures. In addition, students will be exposed to entrepreneurial settings including a U.S. based entrepreneurial accelerator, makerspaces, and various forms of start-up ventures. Students will have the opportunity to hear from and speak with entrepreneurs in various stages of venture creation.

Course Learning Outcomes:
  1. Understand methods for identifying, and validating entrepreneurial opportunities.  
  2. Identify and describe key issues affecting the growth of entrepreneurial ventures.
  3. Develop and defend a consistent business model.
  4. Develop the ability to conduct effective customer development interviews and analyze interview data.
  5. Discover the personal, behavioral, and situational factors in an entrepreneurial business that lead to success and failure.
  6. Identify the skills of effective founders which enable them to manage companies through launch and growth stages.
  7. Understand critical concepts related to financing and analyzing the economics of an entrepreneurial venture.


Class Details

10 Sessions
Weekly - Mon, Tue, Wed, Thu, Fri

Cal Poly TBA

Thomas Katona 

CEUs : 6



Please read:  One CEU is equivalent to ten contact hours of participation in an organized continuing education/training experience under responsible, qualified direction and instruction (definition of the International Association for Continuing Education and Training-IACET). Continuing Education Units (CEUs) are based on the number of sixty-minute contact hours for a course or program. (Example: If a course or program meets ten contact hours, one CEU will be awarded.) To receive CEUs, the participant must attend all the hours required for that CEU value. If a participant does not meet the attendance requirements to earn the CEU’s for which they have registered, a “NC” (non-credit) grade will be issued. Refunds will not be approved for participants who do not meet the attendance requirements. CEUs earned will be recorded on an official Cal Poly transcript, which must be ordered and paid for by the participant.



Schedule Information

Date(s) Class Days Times Location Instructor(s) Instructional Method
8/6/2018 - 8/17/2018 Weekly - Mon, Tue, Wed, Thu, Fri 9:30 AM - 3:30 PM San Luis Obispo, Cal Poly TBA  Map Thomas Katona  Lecture

Other Class Offerings

Marketing, Finance, and Business Information Systems
ID: 23892

07/02/18 - 08/03/18
Weekly - Mon, Tue, Wed, Thu
21 sessions.

Cal Poly TBA

Eltahry Elghandour